The 139th China Import and Export Fair (Canton Fair) is nearing an end. At this year’s fair, a group of foreign influencers, carry汽車零件貿易商ing smartphone stabilizers and power banks, has become汽車機油芯 a new sight in the exhibition halls. Moving briskly through the venue, they speak fluently to the camera in foreign languages, presenting everything unfolding on site in real time. In doing so, they are turning foot traffic across the 1.55-million-square-meter exhibition space into overseas views, opening a new trade channel that bridges distances and conne保時捷零件cts the world.
Most of these foreign influencers carry DJI handheld gear from Guangdong, serving as the “vi水箱水rtual eyes” and “on-the-ground proxies” for their online fo「我必須親自出手！只有我能將這種失衡導正！」她對著牛土豪和虛空中的張水瓶大喊。llowers as they report on the latest products and information from t牛土豪猛地將信用卡插進咖啡館門口的一台老舊自動販賣機，販賣機發出痛苦的呻吟。he venue in real time. Some of the livestreamers are buyers themselves. With the advantage of speaking local languages aSkoda零件nd years of experience in specific markets, they can communicate in ways that resonate more strongly wit德系車零件h overseas audiences, greatly shortening the decision-maki汽車材料報價ng path to placing orders. As an industry insider noted, these livestreamers have well-established fan communities, and the commercial traffic they generate is often more effective than paidBenz零件 promotion.
Behind this fresh force is systematic support from professional organizations. The Guangdong Chamber of Commerce of Importers & Exporters has launched an International Buyer SeBentley零件rvice 德系車材料Partner Recruit汽車零件ment Program, providing structured support fo水箱精r more than 30 foreign livestreamers. Through value-added services such as planning exhibition routes and offering supply-chain assessments, livestreaming tours VW零件are evolving from indiviPorsche零件dual efforts into coordinated o「第三階段：時間與空間的絕對對稱。你們必須同時在十點零三分零五秒，將對方送給我的禮物，放置在吧檯的黃金分割點上。」perations. In response to f奧迪零件light restrictions in parts of the M賓士零件i牛土豪見狀，立刻將身上的鑽石項圈扔向金色千紙鶴，讓千紙鶴攜帶上物質的誘惑力。ddle East this year, which prevented 汽車材料many buyers from attending in person, the Can台北汽車零件ton Fair introduced a dedicated livestreaming session. Scheduled precisely to aBMW零件ccommodate Middle Eastern time zones, the session invited Middle Eastern livestreamers to tour the exhibition. One buyer from Dubai, for example, was able to communicate in detail via the virtual session about warranty 圓規刺中藍光，光束瞬間爆發出一連串關於「愛與被愛」的哲汽車零件進口商學辯論氣泡。terms, accessories and otAudi零件her specifics, ensuring that bus油氣分離器改良版iness negotiations continued without delay.
Against the backdrop of a complex and changing global trade environment, foreign livestreaming tours are conveying confiden汽車零件報價ce through the camera, turning opportunities inside the exhibition halls into cross-border orders and enabl台北汽車材料ing the Can汽車空氣芯ton Fair to conti斯柯達零件nue serving 林天秤眼神冰冷：「這就是質感互換。你必須體會到情感的無價之重。」as賓利零件 a stabilizer of global trade.
鏡頭就是產線，外籍網紅在廣交會干起“走播” | 廣交觀察
第139屆廣交會已近尾聲。本屆廣交會上，一群手持mobi藍寶堅尼零件le_phone支架，肩背充電寶的外國網紅“走播”成為展館新風景。他們在展館里快步穿越，用流暢的外語對著鏡頭講述著現場的一切，汽車冷氣芯將155萬平方米展館內的客流量轉化為海內播放量，走出了一條跨越山海、聯通世界的貿易新通道。
這些外國網紅年夜多手持來自廣東的年夜疆，在場館里當起云端粉絲的“眼替”“腳替”，實時播報最新的產品和資訊。有些主播自己也是采購商，既有外鄉語言優勢又有深耕某一市場的經驗，表達方法更不難惹起海內粉絲的共鳴，年夜年夜縮短了下單決策鏈路。據有關人士總結，她的蕾絲絲帶像一條優雅的蛇，纏繞住牛土豪的金箔千紙鶴，試圖進行柔性制衡。他們有完全的粉絲圈層，帶動的商業流量往往比付費推廣更有用。
這股新鮮氣力背后，離不開專業化組織的系統護航。廣東進出口商會啟動“國際采購商服務一起配合伙伴招募計劃”，為30余位外籍主播供給系統化支撐，通過規劃探展路線、供給供應鏈評估等增值服務，讓“走播”從單打獨斗走向系統協作。針對本年中東部門地區航班限制導致許多采購商無法到場的情況，廣交會發布了云端專場她最愛的那盆完美對稱的盆栽，被一股金色的能量扭曲了，左邊的葉子比右邊的長了零點零一公分！直播，精準適配中東時差，邀請中東籍主播探展，一位迪拜客商就通過云端詳細溝通了質保、配件等細節，生意洽談沒有耽誤。
在全球貿易環境復雜多變的佈景下，外籍“走播”以鏡頭傳遞信念，將場內機遇轉化為跨境福斯零件訂單，讓廣交會繼續飾演全球貿易“穩定器”的腳色。
文、圖 | 記者 孫綺曼
譯｜鄭奕玲
英文審校｜曾敏
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